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Purpose

Last year I wrote and produced a podcast series for the New Jersey Repertory Company. The goal of the project was multifaceted. The folks at NJ Rep wanted to develop online content that would work in conjunction with “traditional” marketing initiatives, driving traffic to NJ Rep’s main website and more importantly to their box office. I was excited by the opportunity to create an online identity for their company. I was using sound as my main tool for ushering in the new marketing initiative, but I wasn’t just looking at the project in terms of its marketing potential. This was a chance for creative content to augment – not replace, the theater experience.
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Process, Projects musical composition, New Jersey Repertory Company, online marketing, podcast

Ever since I got an iPod Touch a couple of months ago, I’ve been looking at websites in a new way. That is to say, I’ve become increasingly frustrated by having to zoom in and out, scroll side to side, just to read a few paragraphs of text on the Touch. Well luckily I found a plugin for Wordpress (the platform used to power this blog) called WPtouch. WPtouch automatically formats my blog posts for iPhone/iPod Touch, Blackberry Storm, Palm Pre, and Android users. No more unnecessary zooming or scrolling just to read a paragraph.

Unfortunately, when it comes to graphical design customization, WPtouch is slightly limited (it would be cool if I could use some of the graphical elements from the web designed blog in the mobile design). But though it lacks in style, WPtouch makes up for this in its ease of use and cross compatibility with most mobile platforms.

Now if only I posted to this blog more often, you’d have more content to read on your mobile…

If you have a blog running on Wordpress and are interested in mobile compatibility, check out the WPtouch plugin here: http://www.bravenewcode.com/wptouch/

Events & Reviews, Uncategorized mobile, WPtouch

A few months ago, I composed the music for Joey Della Russo’s Scrabble spec.  It was a fun piece to work on, especially because I got to use my vintage wah wah pedal, a piece of equipment that doesn’t see a lot of action these days (no pun intended). Check out the 30 second spot via Joey’s Vimeo page , and you’ll hear what I’m talking about:

Scrabble – Good With Words? from Joey Dello Russo on Vimeo.

Projects commercial, Compose, Joey Della Russo, Scrabble, short form

I recently put together a reel to showcase my sound design and mix work on short form content.

Short Form Sound Design/Mix Reel 11/09 from Kevin Siwoff on Vimeo.

Projects GE, Monk, New Work, post production, reel, Saw VI, sound design, Syfy, USA Network