" title="Kevin Siwoff [dot] com"> Kevin Siwoff [dot] com

As promised, I have some new work to show off. I recently wrote music for a series of New Balance videos called New Balance 365. The ad campaign involves a flash website as well as an iPhone app, showcasing 1 video per day for a year (hence, 365). You can go to www.newbalance365.com and browse all of the videos, or you can watch just the ones I wrote by visiting the links below.

http://www.newbalance365.com/#/archive/2010-01-28
http://www.newbalance365.com/#/archive/2010-02-04
http://www.newbalance365.com/#/archive/2010-02-08

If you feel inclined to do so, please share the videos on Facebook, “like” the videos on the official newbalance365 site, retweet this post, comment, etc.

New Work Advertising, Compose, New Balance, viral marketing

Question: What do John Mayer, Quincy Jones, Jay Z, and Kevin Siwoff all have in common? Answer: We are all members of ASCAP. (End cheesy commercial here).

I’ve been writing a lot of music for commercials and film/TV lately, and I realized that I should be more careful about collecting performance royalties from these jobs. After doing a little research online and asking some of my other composer friends, I decided to go with The American Society of Composers, Authors, and Publishers (otherwise known as ASCAP). Joining ASCAP was much easier than I had expected, and took me only ten minutes to fill out an electronic application on their website. $35 later, and I can now start collecting royalties on my music for life. Or wait, that means I actually have to write music and get it broadcast before I can start collecting money!

All kidding aside, I may be a big proponent for open source technology and new creative potentials in the media industry, but there is something to be said for benefiting from your own intellectual property.

I’ll have more updates on my new work very soon, with audio/video examples to follow.

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