As promised, I have some new work to show off. I recently wrote music for a series of New Balance videos called New Balance 365. The ad campaign involves a flash website as well as an iPhone app, showcasing 1 video per day for a year (hence, 365). You can go to www.newbalance365.com and browse all of the videos, or you can watch just the ones I wrote by visiting the links below.
If you feel inclined to do so, please share the videos on Facebook, “like” the videos on the official newbalance365 site, retweet this post, comment, etc.
Last year I wrote and produced a podcast series for the New Jersey Repertory Company. The goal of the project was multifaceted. The folks at NJ Rep wanted to develop online content that would work in conjunction with “traditional” marketing initiatives, driving traffic to NJ Rep’s main website and more importantly to their box office. I was excited by the opportunity to create an online identity for their company. I was using sound as my main tool for ushering in the new marketing initiative, but I wasn’t just looking at the project in terms of its marketing potential. This was a chance for creative content to augment - not replace, the theater experience. Read more…
A few months ago, I composed the music for Joey Della Russo’s Scrabble spec. It was a fun piece to work on, especially because I got to use my vintage wah wah pedal, a piece of equipment that doesn’t see a lot of action these days (no pun intended). Check out the 30 second spot via Joey’s Vimeo page , and you’ll hear what I’m talking about:
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