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	<title>Kevin SiwoffAdvertising &#187; Kevin Siwoff</title>
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		<title>New Work:  New Balance 365</title>
		<link>http://www.kevinsiwoff.com/blog/2010/02/new-work-new-balance-365/</link>
		<comments>http://www.kevinsiwoff.com/blog/2010/02/new-work-new-balance-365/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 22:16:03 +0000</pubDate>
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				<category><![CDATA[New Work]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Compose]]></category>
		<category><![CDATA[New Balance]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.kevinsiwoff.com/blog/?p=241</guid>
		<description><![CDATA[As promised, I have some new work to show off. I recently wrote music for a series of New Balance videos called New Balance 365. The ad campaign involves a flash website as well as an iPhone app, showcasing 1 video per day for a year (hence, 365). You can go to www.newbalance365.com and browse [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.newbalance365.com/"><img id="NB365_blogposter" src="/media_blog/img/NB365_webimage.png" alt="New Balance 365 web campaign" /></a></p>
<p>As promised, I have some new work to show off.  I recently wrote music for a series of New Balance videos called New Balance 365.  The ad campaign involves a flash website as well as an iPhone app, showcasing 1 video per day for a year (hence, 365).  You can go to <a href="http://www.newbalance365.com">www.newbalance365.com</a> and browse all of the videos, or you can watch just the ones I wrote by visiting the links below.  </p>
<p><a href="http://www.newbalance365.com/#/archive/2010-01-28">http://www.newbalance365.com/#/archive/2010-01-28</a><br />
<a href="http://www.newbalance365.com/#/archive/2010-02-04">http://www.newbalance365.com/#/archive/2010-02-04</a><br />
<a href="http://www.newbalance365.com/#/archive/2010-02-08">http://www.newbalance365.com/#/archive/2010-02-08</a></p>
<p>If you feel inclined to do so, please share the videos on Facebook, &#8220;like&#8221; the videos on the official newbalance365 site, retweet this post, comment, etc. </p>



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