" title="Kevin Siwoff [dot] com"> Kevin Siwoff [dot] com

As promised, I have some new work to show off. I recently wrote music for a series of New Balance videos called New Balance 365. The ad campaign involves a flash website as well as an iPhone app, showcasing 1 video per day for a year (hence, 365). You can go to www.newbalance365.com and browse all of the videos, or you can watch just the ones I wrote by visiting the links below.

http://www.newbalance365.com/#/archive/2010-01-28
http://www.newbalance365.com/#/archive/2010-02-04
http://www.newbalance365.com/#/archive/2010-02-08

If you feel inclined to do so, please share the videos on Facebook, “like” the videos on the official newbalance365 site, retweet this post, comment, etc.

New Work Advertising, Compose, New Balance, viral marketing

A few months ago, I composed the music for Joey Della Russo’s Scrabble spec.  It was a fun piece to work on, especially because I got to use my vintage wah wah pedal, a piece of equipment that doesn’t see a lot of action these days (no pun intended). Check out the 30 second spot via Joey’s Vimeo page , and you’ll hear what I’m talking about:

Scrabble – Good With Words? from Joey Dello Russo on Vimeo.

Projects commercial, Compose, Joey Della Russo, Scrabble, short form