Case Study of New Balance 365
“Trim a little, stitch a little” http://www.newbalance365.com/#/archive/2010-02-04
“Colorful Steps”http://www.newbalance365.com/#/archive/2010-01-28
“Boing. Boing.” http://www.newbalance365.com/#/archive/2010-02-08
This project features my music in the New Balance 365 online advertising campaign, written for Mother New York. The ad campaign involved a flash website as well as an iPhone app, showcasing 1 video per day for a year (hence, 365).
The client wanted upbeat and quirky, urban-sounding tunes to complement the experimental video of Swedish filmmaker Jesper Kouthoofd. Visit www.newbalance365.com and browse all of the videos created for the NB 365 campaign.
Lastly, click on the links below to read some reviews of New Balance 365:
Hypebeast – The New Balance 365 Project
PSFK – New Balance 365 Campaign Fuses Content And Commerce