Case study of NJ Rep Online: The Podcast Series
In 2008, I developed a direct to consumer online marketing initiative for the New Jersey Repertory Company. I designed a company podcast which worked in conjunction with the newly official NJ Rep Facebook and Yelp pages, and aimed to drive more traffic to NJRep.org; in turn increasing sales at the box office. The podcast site was created with the WordPress content management system.
I utilized web 2.0 tools like RSS feeds and content sharing, so that users could subscribe to the podcast, get automatic updates to their RSS reader or mobile device, and post the episodes they enjoyed on their Facebook wall, etc.
This case study highlights the production of the NJ Rep Online podcast series from 2008-2009, which in addition to designing, I also wrote, recorded, and edited for the New Jersey Repertory Company.
Please click on the play buttons above to hear two of the selected podcast episodes.
The first podcast episode is Episode 2: Ames Adamson, and the second podcast episode is Episode 3: Interview with Zayd Dohrn, writer of Sick.
(Note: I did not write the first music cue in Episode 3. The first music cue of Episode 3 was written by Schubert, and the second is my interpretation of that same lieder.)
To read more about the NJ Rep Online podcast, click here.